Minimize Risk and Maximize the Return on your digital advertising investment

We are an independent digital marketing diagnostics company focused on bringing accountability and transparency to digital advertising. By combining a standard methodology and scorecard with custom recommendations and solutions you can be confident you will be investing in what you need to drive the results you want.

EVINCIVE is an unbiased third party: we do not sell or license marketing tools and we do not provide media buying services.  We are here to support your marketing team and agencies, freeing them to keep working on active campaigns and providing the insights they need to elevate their work

We have over 20 years of digital marketing experience, at both advertiser and agency across brand and performance campaigns in the financial, travel, automotive, package goods and retail industries.

Maura Hanley, CEO

Maura Hanley is an advertising industry veteran with over 20 years’ experience and a passion for simplifying the complex and inspiring action.  Always an active participant in the marketing community, Maura is currently on the Board of Directors of the IAB (Interactive Advertising Bureau) and is a member of the I-COM Data Creativity Awards (DCA) Board.  In past she has been on the Board of Directors of Canadian Media Directors Council, Vividata and the Location Based Marketing Association.

Maura has extensive experience in digital marketing operations having set up and managed ad ops, search marketing, social media, display and analytics teams on both the media agency and advertiser sides of the business.  She is relentlessly focused on helping clients and colleagues improve efficiency and productivity in the belief that strong fundamentals free us all to focus on greatness.


Maura Hanley